There are several ways that organisations can do to conduct and manage innovation effectively. Firstly, maintain an open dialogue between employees and top management, communicate the changes around the innovation in the frame of reference of the targets, with feedback loops built in so that organisation can collect data back from the employees (Colgate, 2010). Secondly, empower and engage employees by encouraging them to share creative ideas (Burgess, 2016). Top management should encourage employees to continue sharing their ideas and each other. Discover the most effective way of communication for the organisation and without limit creativity to special occasions. The most important is developing a reinforcement strategy (Alsher, 2017). There are positive consequences for those that demonstrate they are in the new ways and negative consequences for those that continue to work in the old ways. These reinforcements must be meaningful for the goals and applied with directness and affirmative.