A STUDY ON IMPACT OF MOTIVATIONAL FACTORS ON THE GROWTH OF MICROENTREPRENEURS OF THANJAVUR DISTRICT IN TAMIL NADU
India may be one of the best mounting economies of the world today. But there is a huge area of shadows in the rural locality. 69 percent of our population lives in the rural areas and majority of people in rural areas depend on agriculture for their livelihood. About 7 crore people are without employment as per the National sample survey report published in 2011 The share of agriculture has increasingly declined in recent years resulting in continuous migration from the rural to urban areas in search of better employment opportunities and living standard. Thus, there is need to strengthen employment opportunities in the rural areas by promoting micro entrepreneurship. The same scenario prevails in the state of Tamil Nadu too. The economy of the state is seriously dependent on agriculture. The cultivators and agricultural labourers’ constitute 64% of the total working population. In spite of being endowed with immense potential for development of resource- based and demand- based industries, the pace of rural industrialization in Tamil Nadu has not been satisfactory. The study is made in the Thanjavur district of Tamil Nadu based on data collected from 250 entrepreneurs through structured questionnaire. The findings suggest that the entrepreneurs were primarily motivated by the need for self employment, eagerness to make money, need for independence. The study also provides new insights on the impact assessment of EDP on rural micro entrepreneurs in the district. It concludes with few suggestions based on findings of the study.
Key Words: Micro entrepreneurship, Rural industrialization, Motivational factors